Great content needs a solid technical base. Ensure bots can crawl, understand, and rank your site reliably. This blueprint covers crawl health, structured data, and speed as ranking support.
Crawl health
- Fix 404/redirect chains. Keep XML sitemaps fresh and indexable.
- Use robots directives sparingly; avoid blocking assets required for rendering.
- Normalize trailing slashes and casing to prevent duplicates.
Structured data
- Add JSON‑LD for Articles, Breadcrumbs, and Organization. Validate with Rich Results Test.
- Use the sameAs property for your social profiles; keep NAP consistent.
Article schema example
{"@context":"https://schema.org","@type":"Article","headline":"Technical SEO Foundations","author":"Editorial"}Speed as an SEO signal
Monitor Core Web Vitals monthly. Prevent regressions with budgets and CI checks. Serve optimized images and reduce JS execution time.
Internal linking
Link related posts and product pages with descriptive anchors, not "click here". Maintain a shallow structure.
FAQ
Do I need a sitemap if I have a small site?
Yes — it accelerates discovery and helps debug indexing issues.
How often should I update schema?
Whenever you change content type or add features like FAQs, breadcrumbs, or products.
Conclusion
Technical SEO is ongoing hygiene. Set budgets, monitor, and iterate. Browse more in WordPress Website.
